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Showing Category: Online Marketing
Switching Estate Agents
Marketing a property can be a frustrating venture. Whether you’ve lived in the same house for decades or you move every couple of years, there’s likely to be a point where the whole process of moving feels out of your control, something that we as a species aren’t fond of. Most people rely heavily on […]
The Calendar of Generic Estate Agents’ Excuses
Being part of a new company, I am forced to work hard for my property listings; completely understandable as we work and live in a reputation-based society and it’s our job to ensure that clients see how we differ from other companies. This means that a large percentage of the properties I market have already […]
Do your clients instruct YOU or your Company?
If you’ve pressed on this article, like myself, you think you’re the best at what you do. You’re the business winner, the ‘lister’, the person responsible for ensuring that you and your company are the obvious choice in your patch. You know your competition’s strengths, weaknesses and costs; you know your market inside out and […]
A guide for First Time Buyers
The decision has been made to buy your first home. A wide blend of emotions, of which nerves and excitement are likely the most prominent. In most cases, this is the largest financial commitment that you’ll make – borrowing huge sums of money and signing contracts to confirm that you’re happy to pay the debt […]
The Over Valuing Estate Agent
Ask anyone who has ever worked in Estate Agency what the most frustrating elements of the industry are. Aside from the unavoidable – ‘clients not turning up for viewings’, ‘clients who claim to be cash buyers applying for a mortgage’ – outside of these, you won’t be waiting long before their mind begins to focus […]
NEXA vs Standard Estate Agents
You’ve heard it all before. ‘We’re different’, ‘We’re better than our competition’, ‘We offer the best service.’ Invariably, these are nothing more than just sub-standard introduction tag-lines that sound no better than the mediocre service you are likely to receive after instructing them to work on your behalf. This could be within any sector, but […]
Why are you making excuses for your agent?
That old familiar question I ponder to myself with so many clients – Why are you making excuses for your agent? For anyone who knows me, it’s not very often I am left speechless, however on a few occasions recently, I am left perplexed with the situation in front of me. With my position at […]
ARE YOU AT RISK BECAUSE OF YOUR AGENT?
Too many times recently properties have been seen being advertised illegally with landlords being put at huge risk of large fines. This begs the question; Is the agent aware of the risk they are exposing their landlord to or are they in the game for quick buck? The illegal properties are not just from the […]
How To Stage Your Home For Viewings
‘Home staging’ is the hot new buzzword in the property world right now. The idea is to make each room in your house look like a show home, making it easy for potential buyers to imagine themselves living an idyllic existence there. What exactly is home staging, and what’s the point? According to Wikipedia, “Home staging […]
How to market and sell new build developments
The importance of the approach taken in a new build development, should never be underestimated. Most developers are reliant on an estate agent to not only value the site and list the properties online but also sell the units. From my experience, some agents completely underestimate their role in this process. The Valuation Process Most […]
Are Student HMO’s a dying breed?
3 years ago, I remember sitting in my office on a Saturday afternoon at 6pm (I was due to finish at 4pm) with clients in my office with parents in tears after being let down on another student property. I managed to locate a vendor selling a 4 bedroom property for HMO purposes and a […]
“IT’S THE FIRST TIME I’M SEEING THIS PROPERTY TOO”
The most depressing thing an estate agent can say when you turn up to view a property you’re interested in purchasing – “it’s the first time I’m seeing this property too”. Unfortunately, this happens over and over again in this country, and all because we’ve built an agency model where individuals aren’t responsible for property […]